Founded a tech startup? Stick your head above the maaiveld. 

Startups are reshaping how we work, live, and build. AI is accelerating this change from years to days. Right now though, startup founders aren't always visible in our national conversation. We're busy building, we're not household names (yet), and we're not well organized.

However, I learned from the progress on employee stock options that we can actually drive change. We just need to stick together. Not a fluitketel happens otherwise.

So we're inviting 100 Dutch startup founders and ecosystem builders.

They share their story in front of the camera. Behind the camera are photographer Wesley Verhoeve, whose work was featured in The NYT, Nat Geo, and Het Parool, and myself. Together, we'll be documenting the real challenges of building Dutch startups, identifying specific ways our country can help them grow along the way.

Starting in February, we'll release these portraits online. In March, we're hosting an event to bring everyone together. And finally, we'll pass along our findings to decision makers across the political spectrum during and after the current government formation.

Do not do normaal. Don’t be gek enough. Sign up!

– Robert Gaal